Pocky has been a household name and a favorite chocolate confectionary for years in Asia, but how is it faring across the Pacific? Tokyo Journal's editorial team visited with President Shunsuke Nakai at Ezaki Glico USA headquarters to find out.
Ingredients:
• 200g of ground meat
• 2 bundles of Chinese chives
• 6-10 leaves of cabbage
• 2 pieces (about 30g) of grated ginger
• 2 cloves of grated garlic
• 1 tablespoon of oyster sauce
• 2 tablespoons of sake
• 2 tablespoons of soy sauce
• 2 tablespoons of sesame oil
• 2 packs of dumpling skin
This is the fifth in a series of interviews with Noritoshi Kanai, chairman of Mutual Trading Co., Inc. and the man who coined the phrase “sushi bar.”
Chef, TV host and author Anthony Bourdain began his culinary career as a dishwasher and worked his way up to line cook, sous chef and chef in New York restaurant kitchens. Rave reviews for his 1997 article “Don’t Eat Before Reading This,” published in the “New Yorker,” helped spawn his New York Times bestselling memoir “Kitchen Confidential: Adventures in the Culinary Underbelly” in 2000. Instant fame launched the Culinary Institute of America graduate’s career from executive chef at Brasserie Les Halles to television host of “A Cook’s Tour,” and two Emmy-winning programs: “Anthony Bourdain: No Reservations” and CNN’s “Parts Unknown.” These programs have allowed Bourdain to swap New York kitchens for worldwide culinary adventures, as local hosts introduce him to their culture and cuisine. Tokyo Journal Executive Editor Anthony Al-Jamie spoke with Anthony Bourdain to find out how he went from small fry in the Big Apple to the big cheese on television’s top news, food and travel channels.
This is the fourth in a series of interviews with Noritoshi Kanai, chairman of Mutual Trading and the man who coined the phrase “sushi bar.”
Ingredients:
• 200g of joshinko (fine rice flour)
• 20g sugar
• 200cc warm water (adjust the amount depending on the humidity)
This is the third in a series of interviews with Noritoshi Kanai, chairman of Mutual Trading and the man who coined the phrase “sushi bar.”
TJ: Can you tell us about Rocky Aoki and Benihana?
KANAI: Rocky Aoki and I were introducing Japanese food to the U.S. almost at the same time, with me on the west coast and Mr. Aoki in New York. Mutual Trading’s idea was to introduce traditional Japanese food culture to Americans. However, Mr. Aoki combined Japanese and American food to create something brand new – the Teppan steakhouse. Since then, the spreading of the Japanese food business was based on two styles – Mr. Aoki’s Benihana Restaurant-style and my idea of traditional food, namely sushi. Mr. Aoki was a very personable man and a better businessman than me. Benihana grew through advertising and Mr. Aoki’s self-promotion. Finally Benihana arrived in California and I took my sushi concept to New York. At that time, I remember thinking to myself that sushi had a bright future due to its innate strength as a traditional culinary property, unique to Japanese foods.
TEMPURA is fried vegetables and fish battered with flour and eggs. The typical ingredients of tempura are the white fish called kisu, shrimp, sweet potato, renkon (Japanese lotus root) and other vegetables. There are two main streams of tempura depending on the area in Japan. Fish tempura was developed in the Kanto region of Eastern Japan by using fresh fish caught in Tokyo Bay, while vegetable tempura was developed around the southern-central region of Kansai and cities like Kyoto. As you may expect, Kanto and Kansai have different ways to cook tempura. For example, Kanto people fry the batter in the sesame oil. The batter includes eggs and is fried to a brown color. They use sesame oil to remove the odor of the fish. When they eat tempura, they use tentsuyu, a salty and sweet Japaense sauce made from soy sauce, sake and soup stock. Kansai people fry the batter in sunflower oil. The batter doesn’t contain eggs and is fried to a white color. Because they are used to eating vegetable tempura, they don’t use tsuyu sauce. They only add salt to take advantage of the natural flavor of the vegetables themselves. Tempura both fish and vegetable – is one of the most popular Japanese foods in Japan and around the world. Where did the name tempura come from? There are various views. But tempura most likely stems from “tempero,” a Portuguese word for seasoning or cooking.
TJ: Can you tell us what you did before you became involved with Mutual Trading?
KANAI: World War II was a very big shock to me. So after the war I read about philosophy. I was very interested in Robert Owen, a famous English philosopher. I took his philosophy, which taught me many good things, and decided to make my own life to improve myself.
During the war, the U.S. was Japan’s enemy but during the Occupation they did very good things to help build Japan back up. We could not imagine that the U.S. would do so many good things for us. At that time, I met Mr. Chuhei Ishii, who was a food supplier to the U.S. before the war. He had been in the U.S. for 30 years in Santa Maria doing food distribution, but he went to China during the war to take care of the Peking Grand Hotel – a large, famous hotel owned by the French. Mr. Ishii bought the hotel and moved to Peking. At the end of the war, I met him in Japan. As his wife and my mother were friends in Japan, my mother told me, “If you do business with the United States, go see Mr. Ishii and ask him questions.” So I visited Mr. Ishii. Although he wanted to return to the States, he lost his U.S. permanent residency when he went to China. He said to me, “I am thinking of making a business exporting food to the United States because there are many Japanese immigrants who cannot get Japanese food conveniently. Why don’t you help me?” So I joined him.
“ Shogun really launched Japanese culture in the U.S.”